In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.Nevertheless, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their effort… Read More

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct di… Read More

Purchasers Hold The Power & Here's What That Means For YouLet's Talk Sales PodcastAs the B2B market modifications and customers do their own research, they no longer need us to assist make a purchasing choice. Building credibility is essential for creating connections with buyers and driving profits. In this podcast interview, I talked with Elizabe… Read More

Knowing the Environment Is Everything: Guidance for Working With a CMORooted in Revenue PodcastWorking with a CMO is about more than snagging a superstar online marketer from a prominent business. Trust, environment knowledge, and collaboration are also vital. On an episode of the Rooted in Earnings podcast, I discuss why many companies stumble in … Read More

B2B Marketing (As We Know It) Is Dead-- Here's What Works TodayTough Reality About B2B eCommerce PodcastIn this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and other truths about modern B2B marketing. We go over how the purchasing journey has been totally fragmented and the manner… Read More